How to Solve High Value Problems to Earn More as a Speaker

Do you want to make more money as a speaker? If so, you need to start solving high value problems for your clients. What does that mean? It means that the customer is paying for the change you're going to make in audience members after they walk out the door, NOT necessarily for the time spent on stage talking.

In this blog post, we'll discuss how you can go about identifying and solving high value problems for your clients. We'll also give you some tips on how to price your services accordingly. Let's get started!

What is a high value problem? A high value problem is a challenge that your client is facing that has a significant impact on their business or life. It's something that they are struggling with and are willing to pay to have solved.

One way to identify high value problems is to think about the result your client wants to achieve. My best advice is to think about the transformational benefit of someone working with you. How will their lives be improved as a result of connecting with you and your brand? What does your client want their audience to walk away with? Do they want them to be more educated on a certain topic? Motivated to take action? Aware of a new problem? Once you know what result your client wants, you can start thinking about how you can help them achieve it.

Think about the last time you attended a conference or seminar. Was there a speaker who really inspired you or changed your perspective on something? Chances are, that speaker didn't just get up on stage and start talking. They took the time to connect with their audience and figure out what they needed. They identified a problem that their audience was facing and offered a solution. And that's what you can do if you want to start earning more as a speaker.

For example, instead of standing in front of a room teaching and preaching. I prefer an interactive experience. I will ask an audience member with great penmanship to write on my flip chart. I then ask the audience what they would like to learn. Of course I tell them that I cannot possibly teach them everything I know in such a short amount of time, but I certainly can leave them with some actionable steps that they can take to improve their situation.

This is just one example of how you can start solving high value problems for your clients. If you're not sure where to start, think about the results your client wants to achieve and go from there. Once you start solving high value problems, you'll be on your way to earning more as a speaker!

If you're not sure how to go about identifying high value problems, here are a few questions you can ask your clients:

What result do they want their audience to achieve? Are they wanting to save time, money, energy or resources?

What problem does their audience need to be solved? What does success look, sound and feel like to them?

How can you help them achieve their desired result? Are you willing to create companion audio, video and kinesthetic ( movement) materials to help drive the points home?

These are just a few questions you can ask your clients to get started. Once you've identified a high value problem, it's time to brainstorm and present solutions. This means coming up with creative ways to engage your audience and get them thinking about the problem in new ways. It might mean using props or demos, telling stories or using humor. Whatever it is, make sure it's something that will really grab your audience's attention and get them thinking about the problem in a new light.

Once you've identified a high value problem and come up with a creative solution, it's time to start pricing your services accordingly. Your price should increase depending upon the complexity of the problem solved

Price according to whether or not this is a do-it-yourself (DIY) solution, done with you (DWY) solution, or done for you (DFY) solution.

A great place to start is by writing down 25 challenges and concerns that your ideal clients face and the solution that you provide.

Next, put a dollar value next to each solution. This will give you an idea of how much your clients are willing to pay for each problem solved.

Once you have an idea of how much your clients are willing to pay, you can start setting your prices accordingly. If you're not sure where to start, here's a general guideline:

• For DIY solutions, charge 20-50% of the total project cost. For example, if it's a $100 project, you would charge $20-$50.

• For DWY solutions, charge 50-80% of the total project cost. For example, if it's a $100 project, you would charge $50-$80.

• For DFY solutions, charge 80-100% of the total project cost. For example, if it's a $100 project, you would charge $80-$100.

Then, price those items according to the three different pricing models. If you're not sure how to get started, here's a quick overview:

• For a DIY solution, you would typically charge $97-$297. This could be an online course or an eBook.

• For a DWY solution, you would typically charge $497-$1997. This might be a coaching program or an intensive workshop.

• For a DFY solution, you would typically charge $1997 and up. This might be a speaking engagement or consulting project.

Remember, the key to charging what you're worth is solving high value problems for your clients! So start thinking about what results they want to achieve and how you can help them get there. Then, come up with creative solutions and price your services accordingly. You'll be on your way to earning more as a speaker in no time!

Do you have any tips for solving high value problems? Share them in the comments below! And if you found this post helpful, be sure to share it with your friends!